At NRF 2020 (Expo, Stand 1438; #NRF2020), a leading global provider of 3D Visualization and Augmented Reality (AR) solutions for Retail, CGTrader, will demonstrate its latest developments to bring in-store shopping experiences to online shoppers. CGTrader will present the transformational impact interactive 360° product views, AR and other 3D product experiences are having on buyer engagement and sales performance. The impact of 3D Visualization on retail will be further exemplified by one of the world’s largest e-Commerce businesses, OTTO, which will co-present with CGTrader in the NRF 2020 Exhibitor Big Ideas speaker track.
Big Ideas Presentation on 3D Visualization for
Retail – Stage 3, Expo, Level 1;
January 12, 3:15 – 3:45 pm
Dalia Lasaite, co-founder and CEO of CGTrader will co-present with Tobias Nientiedt, CGI Content Lab Lead of OTTO, the parent company of Crate and Barrel, Bonprix and a host of other iconic retail brands.
Lasaite will focus on the use of 3D product experiences, including 360° 3D product views and Augmented Reality, to simulate in-store shopping experiences online - proven to increase sales conversions and reduce product returns. The adoption of innovative technologies such as 3D Visualization is particularly important in today’s fiercely competitive retail landscape, enabling retailers to not only differentiate their offering, but also reduce operational costs and be more profitable. Nientiedt will present OTTO’s successful use of computer-generated 3D product images to replace traditional costly and time-intensive photography for applications such as lifestyle scenes, as well as AR experiences.
Full CGI scene, made by OTTO
“Showcasing products in different materials and colors makes image production very slow and expensive. With CGI and the digitization of our production pipeline, the process of rendering image content for thousands of variations of the same product can be automated. This results in faster and more economical production while increasing the quality of our images as a nice side benefit,” said Tobias Nientiedt, CGI Content Lab Lead, OTTO.
“NRF 2020 is the ideal venue to demonstrate the role of 3D Visualization in expanding the concept of experiential retail to eCommerce. Today‘s consumers are looking for more than just products, they are looking for experiences. Their ability to interact with products online - whether through e-Commerce sites, social media, or other channels - will be a deciding factor in building brand loyalty and increasing sales performance,” said Dalia Lasaite, co-founder and CEO, CGTrader.
3D Visualization and AR Implementation – Made Easy and Fast
Retailers leveraging CGTrader ARsenal can seamlessly and cost-effectively integrate 3D Visualization and AR into online platforms – such as the Fatboy Original bean bag chair
Visitors to the CGTrader booth (Stand 1438; #NRF2020) will experience interactive 3D product demonstrations and learn about new developments for the company’s CGTrader ARsenal solution. CGTrader ARsenal enables online retailers to easily and cost-effectively adopt and deploy photorealistic 3D product visuals and AR. Online shoppers can create unlimited customized 3D product experiences and show products in 3D, in any angle and variation, quickly and cost effectively, without the need for resource-heavy photo-shooting. As the industry’s only end-to-end 3D Visualization Platform for retail, CGTrader ARsenal offers a hassle-free deployment to integrate interactive 3D product experiences on e-Commerce sites. The solution has already been adopted by leading furniture retailers Fatboy, and Gartenund Freizeit, as well as fashion garment developer, IKAR, and many more retailers and brands.
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